LinkedIn is where your buyers spend time. The problem is most LinkedIn outreach is generic, disconnected from email, and easy to ignore. Coach Advising builds coordinated LinkedIn campaigns that feel personal, reach the right people, and actually get replies.
Why LinkedIn Works
LinkedIn is the only platform where you can reach an MSP owner, co-founder, or IT director by name at a specific company with a specific message, for free, without needing their email address first.
When LinkedIn outreach works it is because it is targeted precisely, personalized genuinely, and coordinated with email so every touch reinforces the last. When it fails it is because it is generic, high-volume, and obviously automated.
We build the version that works. Targeted, personalized, coordinated with your cold email campaigns, and managed weekly so it keeps performing.
"If your goal is to increase sales, Coach Advising is an excellent partner. They understand outbound at a level most agencies simply don't."
Eric C.
Owner, Managed Service Provider
Pipeline rebuilt from near-zero in 6 weeksWhat We Do
We use LinkedIn Sales Navigator to build your MSP target list filtered by job title — owner, founder, president, CEO — company size, and geography, company size, industry, and geography. You only reach people who can actually buy from you.
Connection requests and follow-up messages written specifically for MSP owners and IT decision makers. Short, relevant, and personal enough to feel like they came from a real person because they did.
LinkedIn outreach to MSP prospects runs alongside your cold email campaigns, not separately. When a prospect sees both an email and a LinkedIn connection from you your response rate increases significantly.
We monitor replies and help you move interested connections toward a booked meeting. Fast follow-up on positive responses is where most meetings are won or lost.
Connection acceptance rates and reply rates tracked weekly. Messaging gets refined, targeting gets adjusted, and performance improves continuously.
Clear reports showing connections sent, acceptance rates, replies, and meetings booked from LinkedIn specifically. You always know what the channel is producing.
How It Works
We learn your ideal MSP prospect and goals. You leave with a clear plan. We leave ready to build.
We build your lists, write sequences, configure tools, and go live. Typically 1-2 weeks from kickoff.
Weekly reviews, monthly reports. We scale what works and cut what does not.
Pricing
Month-to-month with no long-term commitments.
Pipeline Starter
Build your list and start conversations
custom pricing/mo
Growth Engine
Full outreach plus marketing assets
custom pricing/mo
Custom Playbook
The complete growth system
custom pricing/mo
All plans are month-to-month. No long-term contracts. Cancel anytime.
FAQ
Always Free
Fight Club — Free Weekly Peer Group for MSPs
Every Friday at 3 PM EST. Built around running first meetings the right way. Two live role plays per session — one plays the prospect, one runs the meeting, everyone gives feedback after. Open to everyone in the MSP space, client or not. No strings attached.
Learn more about Fight Club →Book a free 30-minute strategy call with Tanner. No pressure, no obligation. Just a real plan for your MSP.