Who do you work with?

I work with MSPs, tech companies, and B2B businesses. Both owner-led sales, where the owner is the one selling, and companies with sales teams. If you are trying to sell sharper and build a consistent pipeline, we should talk.

What is owner-led sales?

Owner-led sales means you as the business owner are the primary salesperson. No dedicated SDR or AE. You are doing the calls, the follow-ups, and the closes yourself. I work with a lot of owners in this position and help them build a process that works without burning them out.

What is a Scorecard Review?

A Scorecard Review is a recurring weekly meeting where we look at your core sales numbers together. Pipeline volume, conversion rates, activity metrics. It keeps you and your team accountable to the numbers that actually predict revenue.

A Huddle is a weekly meeting that covers a training topic, runs role plays, and reviews real calls. It keeps the sales motion tight and gives your team reps in a low-pressure environment before they are in front of a real buyer.

🏆 Sales Consulting, Training & Lead Generation

Your Business Grows.We Build the System That Gets You There.

Coach Advising is a sales consulting, training, and lead generation firm built for MSPs and B2B companies. Most firms do one. We do all three. Businesses deserve a partner who knows how to build a sales process and can keep your team sharp and ready to win.

💰 Our systems have helped clients generate millions in revenue

Sales consulting, training platform, and lead generation for MSPs and B2B companies across the United States.

Get a Free Strategy Call See how it works →

average pipeline growth in the first 90 days

Month-to-
month

no long-term contracts. We earn your business every month

Rated 5★

on Google by real clients

What We Do

Sales Consulting. Ongoing Training. Lead Generation.

Whether you run sales yourself or manage a team, Coach Advising gives you the process, the training, and the pipeline to grow consistently.

🎯

Sales Consulting

Hands-on consulting to build a sales process that actually works. We work with your team or directly with you as the owner doing your own selling. Real reps, real calls, real improvement.

📅

Weekly Huddles

I run recurring weekly huddles that cover a training topic, run role plays, and review real calls together. Keeps the team sharp and the process tight week over week.

📊

Scorecard Reviews

A weekly review of your core sales numbers. Pipeline volume, conversion rates, activity metrics. Everyone knows their numbers and what they need to hit.

📱

Ongoing Training

Coach's Corner is our sales training platform included with every engagement. Video content covering every stage of the sales process, inside and outside sales, and onboarding for new reps. Most firms charge extra for this. We build it in.

📋

Pipeline Strategy

We look at where your pipeline breaks down and help you fix it. ICP definition, targeting, messaging, and the full process build so you are not starting from zero every month.

📈

Lead Generation

We supplement your pipeline with LinkedIn outreach, cold email, and inbound scheduling. Verified lists, written sequences, managed campaigns. The leads show up so your team can focus on closing.

How We Work Together

Every Engagement Is Custom.

Every business is different so we scope each engagement around what you actually need. One thing every client gets: access to Coach's Corner, our sales training platform with video content for every stage of the process. Most firms charge extra for training. We build it in.

Sales Consulting

For owner-led sales and small teams who want a real process, accountability, and someone in their corner every week.

Custom

Weekly Huddles
Scorecard Reviews
Sales consulting and coaching
Regular performance reporting
Coach's Corner included

Let's Talk

Three Steps to Being Game Ready

Assess

I look at your sales motion, your numbers, and where the pipeline breaks down. You leave the first call with a clear picture of what is working and what needs to change.

Build and Train

I build the process, set up the scorecard, configure Coach's Corner for your team, and train everyone on how to sell sharper. We get the foundation right before we scale anything.

Run It Together

Weekly huddles, call reviews, role plays, and pipeline accountability every week. I am in the trenches with you, not sending a monthly report and disappearing.

Client Results

Don't Take Our Word for It

Let the scoreboard do the talking.

These are real clients with real results, not stock quotes. We'll gladly connect you with a reference on your strategy call.

★★★★★

The team was incredibly organized and professional. We saw a 63% increase in qualified meetings in just 8 weeks, much faster than we expected.

Christine F.

CEO, Managed Service Provider (MSP)

📅 63% more qualified meetings in 8 weeks

★★★★★

Coach Advising helped us generate quality leads and stay organized throughout the process. Transparent, committed, and genuinely results-focused at every step.

Patrick R.

CEO, B2B Professional Services Firm

🎯 Consistent lead flow, improved pipeline

★★★★★

If your goal is to increase sales, Coach Advising is an excellent partner. They understand outbound at a level most agencies simply don't.

Eric C.

VP of Sales, SaaS Company

📈 Pipeline rebuilt from near-zero in 6 weeks

Who's Behind This

Tanner Sanderson, Founder of Coach Advising, Lead Generation Consultant Buffalo NY

Hi, I'm Tanner.

Founder, Coach Advising · Buffalo, NY

I started Coach Advising because I genuinely love watching businesses win. After graduating from St. Lawrence University in 2019, I dove headfirst into the world of B2B sales and quickly realized most businesses are leaving serious growth on the table simply because they don't have the right system in place.

Based out of Buffalo, NY, I work directly with owners and sales teams to build the process, run the training, and supplement the pipeline.

When I'm not training teams or building pipelines, you'll find me on the ice playing men's league hockey, camping somewhere without cell service, or cheering on a client's latest win, which honestly never gets old.

Based In

Buffalo, NY, serving clients locally and across the country

Education

St. Lawrence University, Class of 2019

What Drives Me

Watching clients close deals they wouldn't have found without a great system behind them.

When I'm Not Working

🏒 Men's league hockey⛺ Camping🐶 Dog dad📈 Rooting for your business

FAQ

Questions We Get All the Time

Still deciding? These are the questions most teams ask before booking their first call.

I work with MSPs, tech companies, and B2B businesses. Both owner-led sales, where the owner is doing the selling themselves, and companies with sales teams. If you want to sell sharper and build a consistent pipeline, book a call and we will figure out if we are the right fit.

A Huddle is a recurring weekly meeting that covers a training topic, runs role plays, and reviews real calls together. It keeps the sales motion tight and gives your team real practice before they are in front of a buyer. Most teams see improvement in close rates within the first few weeks.

Coach's Corner is my sales training platform. It includes video training content covering every stage of the sales process, both inside and outside sales, and onboarding content for new reps. Every client gets access as part of the engagement.

No. Everything is month-to-month. I believe my results should earn your continued business, not a contract. Most clients stay because the process keeps working.

Sales Consulting is the right fit if you need a process, accountability, and weekly coaching. Consulting plus Lead Gen adds outbound to supplement the pipeline. Full Playbook is for businesses that want the complete system built around them. Not sure which fits? Book a call and I will be straight with you.

A Scorecard Review is a weekly look at your core sales numbers. Pipeline volume, conversion rates, activity metrics, and anything that predicts whether you will hit your number this month. It keeps everyone accountable to the metrics that actually matter.

Ready to Build a Sales Machine?

Book a free 30-minute call. We will look at your sales motion and tell you exactly what we would build. No pressure, no pitch deck, just a straight conversation.

Book a Free Strategy Call Call Us - (716) 202-8727

Or send a quick message