Coach Advising is the leading MSP sales consulting, training, and lead generation process firm in the US. We consult MSP owners and sales teams on how to build the process, run it consistently, and bring in more conversations. for your business so you can focus entirely on closing deals instead of finding them.
What We Do
Most consultants give MSPs a strategy deck and leave them to figure it out. We do not do that. We consult, train, and hold you accountable every single week. We build the lists, write the sequences, configure the tools, launch the campaigns, and optimize everything every week.
You get a real sales process, a sharper team, and more conversations with qualified MSP prospects. We consult on every part of what makes that happen.
No long-term contracts. No hand-off to junior staff. You work directly with Tanner Sanderson, founder of Coach Advising, on everything.
Book a Free Strategy CallOur Services
Verified MSP prospect lists built to your exact ICP — owner, founder, president, CEO — using Seamless.AI and LinkedIn Sales Navigator. Every contact verified before it enters your campaign.
Dedicated sending domains, proper authentication, inbox warmup, and deliverability-first sequences that start real conversations.
Personalized connection campaigns targeting your exact buyer profile, coordinated with email for maximum coverage.
Available in the Custom Playbook package. Coordinated phone outreach running alongside email and LinkedIn for a true three-channel approach.
Available in the Custom Playbook package. Long-term inbound lead generation running in parallel with your outbound campaigns.
Weekly performance reviews and monthly reports. We cut what is not working and scale what is so results improve continuously.
How It Works
We learn your MSP, your market, your team, and your goals. You leave with a clear plan. We leave ready to build.
We build your lists, write sequences, configure tools, and go live. Typically 1-2 weeks from kickoff.
Weekly reviews, monthly reports, continuous improvement. We scale what works and cut what does not.
Client Results
“The team was incredibly organized and professional. We saw a 63% increase in qualified meetings in just 8 weeks, much faster than we expected.
“Coach Advising helped us generate quality leads and stay organized throughout the process. Transparent, committed, and genuinely results-focused at every step.
“If your goal is to increase sales, Coach Advising is an excellent partner. They understand outbound at a level most agencies simply don't.
Pricing
Month-to-month with no long-term commitments. Start where you are and upgrade as your pipeline grows.
Pipeline Starter
Build your list and start conversations
custom pricing/mo
Growth Engine
Full outreach plus marketing assets
custom pricing/mo
Custom Playbook
The complete growth system
custom pricing/mo
All plans are month-to-month. No long-term contracts. Cancel anytime.
FAQ
Always Free
Fight Club — Free Weekly Peer Group for MSPs
Every Friday at 3 PM EST. Built around running first meetings the right way. Two live role plays per session — one plays the prospect, one runs the meeting, everyone gives feedback after. Open to everyone in the MSP space, client or not. No strings attached.
Learn more about Fight Club →Book a free 30-minute strategy call with Tanner. No pressure, no obligation. Just a real conversation about your MSP and what we would build together.